Personal Content
Creative Director of my life (as I like to say) | 2023 onwards
In this day and age, not only is it known that young people keep up with trends and changes within the digital landscape, it is expected. Mixed with societal pressures to appear a certain way, finding a balance between comfort and authenticity can be tricky.
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More than ever brands are seen for their product or service, but only respected for their team and the community behind it. With overconsumption fuelling most habits and high competition, consumers are now turning back to the sellers themselves.
In this way, I like to practice using this mindset in my own time, taking Instagram (for example) back to what it was originally for: posting things that bring us joy. Whether images are posed and curated, provide value, or are simply something seen on a pleasant walk, photos and videos such as these provide context and personality to an individual brand, a mindset of which can be applied to any business.
Lisboa, Portugal
Santorini, Greece
Maison Margiela Pop Up Cafe, Barcelona
Milos, Greece
Rome, Italy
2023/24 Travel Highlights
Positano, Shot on Ricoh WG-6
Lake Geneva, Switzerland ^
Untersberg, Austria >
My life in colour series, inspired by @lindasza, a fun exercise in layout and colour placement
Video Content Sample
As video is the strongest currency in this age, I find myself constantly capturing mini moments, enjoying still scenes in their organic form.
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User Generated Content is at an all time high, with brands relying on social proof and the safety of reviews, in the light of extreme competition
Experimenting with landscape format recently! Its super trending and nostalgic, a nod to older forms of media (I love it)
Sant Jordi is Catalunya's version of Valentine's Day, based on the story about St George slaying the dragon, and now is celebrated by gifting flowers and books to your loved ones
Some of my favourite scenes from the last few months, a reminder to slow down! The chosen music couldn't be added here unfortunately (it was a gentle piano tune)
Beat matching, with one of my favourite songs that always seems to be remixed
Vevey, Switzerland;
the perfect evening at the coolest lake bar
Full video coming soon, from the Maison Margiela 'Afternoon Delight' luxury cafe experience
Trend of asking viewers hypotheticals, encouraging shares to the friend they might take
Highlights from the Chianti region of Italy, a soft summer viewing
Guided tips for Florence, Italy, matching the visuals to the information; an easy save
