UGC & Content Creation
2023 - Current | Freelance
Working predominantly with small Australian brands, in my spare time I have been exploring lifestyle trends, while maintaining a focus on aesthetics and details.
Via my Instagram account @colouredbycharleigh, I will be posting further details and insights, but for now, here are my favourite campaigns!
Brand: Odesse
Niche: Beauty / Fragrance
Brief:
A girl on the go's favourite item, perfect for every occasion
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Deliverables:
3 stories and one video
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My idea:
Jump on the food as an experience trend, tying the scents' ingredients to the outfits chosen
(Lily, melon, jasmine & Vanilla). Showcase two contexts in which I bring the perfumes with me
Story Content
Video Content
Brand: Georgie Mane
Niche: Beauty / Haircare
Brief:
Highlight the benefits of their 10 minute hair mask, solving a problem via storytelling
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Deliverables:
1 video
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My idea:
Make it personal to me by sharing my moving abroad experience, rather than standing in front of the camera (which is more trustworthy in my opinion). Keep the context in the night time as that's when most people complete their routines
Video Content
Brand: Astala Luna
Niche: Accessories / Swimwear
Brief:
​Unboxing or product in context, focusing on a cosy atmosphere and aesthetic layout
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Deliverables:
1 story, 1 post and 1 video
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My idea:
Indulging in the feminine and associated routines, matching the colours to items I own, including sourcing flowers
Story Content
Video Content
Main Post Image
