UGC, Content Creation
& Editing
2023 - Current | Freelance
Working predominantly with small Australian & Barcelona brands, in my spare time I have been exploring lifestyle trends, while maintaining a focus on aesthetics and details.
Via my Instagram account @colouredbycharleigh, I will be posting further details and insights, but for now, here are my favourite campaigns!
UGC EXAMPLES
Brand: Odesse
Niche: Beauty / Fragrance
Brief:
A girl on the go's favourite item, perfect for every occasion
Deliverables:
3 stories and one video
My idea:
Jump on the food as an experience trend, tying the scents' ingredients to the outfits chosen
(Lily, melon, jasmine & Vanilla). Showcase two contexts in which I bring the perfumes with me
Story Content
Video Content
Brand: Georgie Mane
Niche: Beauty / Haircare
Brief:
Highlight the benefits of their 10 minute hair mask, solving a problem via storytelling
Deliverables:
1 video
My idea:
Make it personal to me by sharing my moving abroad experience, rather than standing in front of the camera (which is more trustworthy in my opinion). Keep the context in the night time as that's when most people complete their routines
Video Content
Brand: Astala Luna
Niche: Accessories / Swimwear
Brief:
Unboxing or product in context, focusing on a cosy atmosphere and aesthetic layout
Deliverables:
1 story, 1 post and 1 video
My idea:
Indulging in the feminine and associated routines, matching the colours to items I own, including sourcing flowers
Story Content
Video Content
Main Post Image
EDITING EXAMPLES
Business: Sarah's 'A Life of Greatness' Podcast
Niche: Wellness and Interviews - conversational explorations with some of the world's most influential thought leaders, authors, and experts
Brief:
Biweekly edits, using the long form original content with two perspectives.
Deliverables:
Regular short-form edits for Instagram and Tiktok
Extra parts required:
Chopping the story sections into digestible clips, and copying the listener's reaction in from elsewhere to add variety
Video Content
Guest: famous Australian singer Guy Sebastian
sharing how he resets, and the belief that your story matters more than art or talent itself
Guest: Dr Julie Smith, clinical psychologist and best-selling author, sharing insights on friendships and self esteem
Please note: Sarah's team add captions and on screen texts, my brief was solely editing to suit the format