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Current Inspiration
2024 Guide
Some photographers, businesses, content creators and designers who ignite imagination. I often explore this space to gain fresh perspectives and inspire my own creative endeavours.
With mixed media being her forté, she drives their content in conformity with the maximalist style of the brand itself, and also offers BTS on her page. Often found is a lack of photos of herself, focusing on images she finds with a high level of visual interest.
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@smcke_
Head of Content at Poppy Lissiman
Jacquemus!
For their new store opening in Capri, not only did they have a beautiful exclusive runway event in the backdrop of the cliffs, they artfully crafted this almost surreal campaign. Rather than using AI technology as they have done in the past (i.e. the viral driving bags throughout Paris), this collection accentuates the age old saying that fashion is almost never practical, but in this case, worth it.
This is one of many examples of how Jacquemus has claimed it's place in the luxury world, confirmed by their Instagram account being run by designer Simon. In turn their creativity, with a touch of personalisation, has created a loyal customer base
@martinamartian
An Australian self-claimed 'Crafty Girl', who highlights the resurgence of scrapbooking and journalling, as well as experimenting with food whilst applying trends, such as bows. This new following has now resulted in a 'Crafty Club' channel on Instagram, and also the production of a book. Through her blossoming store, she encourages creativity in the everyday, whether small or large
Not only does she stray from posting images simply looking nice in any outfit, she utilises the gallery feature constantly, offering more of an experience with her posts. Warn consistently leverages lifestyle aspects in her paid posts, taking the viewer on some sort of a journey. I am especially struck by her New Balance campaign, due to her unconventional use of food, whilst the shots still pertain to fashion
Elin Warn, Swedish model and influencer
Thierry Mugler
'Les Exceptions', being advertised with 10 varieties, evokes the senses of the viewer through its inclusion of its main ingredient, white hyacinth. I admire the use of organic elements, as one can almost imagine digging this perfume out for themselves, fresh and natural.
For their promotion of Lupin last year, Netflix designed this clever campaign, appropriating the typical imagery and style of luxury jewellery, with one key (and obvious element). These 'missing' items perfectly symbolise the central themes of the show, that being wealth, prestige and theft
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According to The Wall Group, 'through her unique aesthetic and DIY editorials, Kaczmarska highlights emerging designers among established brands – modelling, photographing and art directing her own images in a fashion-forward, authentic manner', in turn amassing a loyal platform
Magda Kaczmarska, London-based art director and stylist
This reel of hers has been a repeat success; the fashion itself being organically mixed with the subtle intimacy of sitting with a friend or partner. This tactic works well for showcasing multiple looks or pieces, without the need for a particular type of model
Japanese artist Tatsuya Tanaka with her Olympic inspired series, combining mundane items with the excitement of popular sports. Each piece contains elements of movement, plays with form and line of sight, and overall sparks joy due to its novel nature
Poppy Lissiman,
West Australian accessory business
In their emails every month or so, they release an edit from the founder herself of what she has been up to in her personal life, encouraging a deeper sense of connection and providing further insight into how she styles her own pieces. It almost acts as a form of lifestyle influencer, and invites consumers to become more involved with her process and creative perspective
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