Madame Gazelle Jewellery
2021-22 | Social Media Manager
Small business, small budget.
Feed brief was a consistent European Summer, mixing a soft palette with tropical colours.
Buyer personas of 18-30 year old women for colourful pieces, and 30+ women for the deluxe full string pearl items.
The owner dissolved the business to start her marine, residential and commercial design business 'BelBon Design'
Photographer @captureframe
Typical Feed Aesthetic
Feed/Story Graphic Samples
How it could've been better / Suggestions I would've liked to have created for them
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Video in general - their budget did not include many ads or boosted posts, refrained to utilise Tiktok
- More ‘in the making’ videos e.g. Make A Necklace With Me, could have also considered ASMR trend
- Getting to know the owner, encouraging a personal connection
- Styling videos, offering a 'How To'
- In the form of video or photo / graphic design: educational content, offering information on Slow Fashion, and how a purchase helps against the current destruction led by the textile and fashion industry
- Carousel posts not limited to the product, but rather to encapsulate "the vibe" (as the young people say). To showcase a lifestyle or a type of person the target audience aspires to achieve or become
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