Hypothetical Campaigns

Full mock campaign briefs designed by me, for two Barcelona-based businesses

What's included

Hypothetical Number 1, a fashion brand: Susmie's Collection

Founded by a Spanish duo, they focus on funky jewellery and colourful prints, of which the presentation takes inspiration from (a fun & whimsically designed version). Based around an imaginary collaboration with the small business Barcelona Clay Studio, a story will be told around slow creation

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Hypothetical Number 2, an exercise brand: Lapso Studios

A cult favourite in the cycling and barre fitness world, Lapso brings a mix of intense fitness and community. Featuring a full channel breakdown, KPI's and a small collaboration with the local Origo Bakery, recommendations on their current strategy are given

Click here for the full presentation